As frequent recipients of generic marketing materials, we all know it can be a hit-and-miss exercise with only the odd thing capturing our interest. Personalisation can make a big difference to marketing response, and is particularly effective when communicating with B2C markets. With variable data digital printing, each and every document produced can be unique and bespoke. While adhering to a master template for brand consistency, all other content is variable, including text, graphics, colours, images, fonts, charts and tables. This allows you to combine creative messaging with what you know about your customer, such as age, gender, address, and purchasing habits, producing highly individualised marketing materials.
This level of personalisation reaps rewards on many levels, boosting impact, delivering higher response rates, reducing the cost of excessive printing, lowering environmental impact and increasing return on investment.
Irongate will fulfil all of your direct mail agency requirements, whether you’re seeking traditional communications, a data list, multi-channel marketing, print production or mailing services and campaign reporting. Our data acquisition and management technology enables you to make the right offer, to the right person, at the right time, and our design team will ensure that your direct mail really makes an impression on the recipient, increasing your return on marketing investment.
Reach out to your target market in new and powerful ways by combining print communications with personalised web experiences, social media, email and SMS. Our X-Media multi-channel customer communication software makes it easy to integrate each channel into an effective cross-media experience with no compromise on creativity. The latest web technologies are supported with Open XM technology so that your digital content always complements your variable print marketing. By utilising technology in this way, not only will your boost return on investment but also gain unparalleled customer insight along the way.
Multi-channel marketing provides the tools to help marketers assess which initiatives are performing and which are not. Campaigns can show which recipients came from the printed mailing compared to the various emails, funnelling leads dependent upon number of visits and stage reached. Cross media marketing often delivers vastly increased campaign response rates.
National brands often struggle to promote themselves on a local level in a way that feels personal and relevant to their customers. With our local marketing services, we can help you to communicate much more effectively, by empowering your franchisees, branches or dealers to create customised and relevant communications in a matter of minutes and receive their finished materials within 24-72 hours.
Our service can transform your marketing if you have one of the following:
- Multiple locations with unique marketing demands
- A head office with local branches across the UK
- Corporate brand guidelines
- A regular need to create and disseminate new or revised print
- A high level of print waste due to obsolescence
Promotional products, clothing and corporate gifts are a great way to make your recipients feel special and keep your brand in mind. Whether you’re looking for corporate thank you gifts, seeking an incentive to encourage repeat purchases or require giveaways for an event, our experts can help you choose and design the perfect products for your brand, audience and budget. Visit our dedicated promotions website to have a browse at some of the products available, or contact us to request a catalogue or to get some advice on an upcoming project. You can also view some of the merchandise we’ve produced for clients here.
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