Benefits that really add up.
Promotional products and corporate gifts are more than just a pleasant gesture. Planned carefully, they offer excellent opportunities for a long-term positive impact on the recipient.
Compared to a print advert that is seen only once, a promotional product sat on someone’s desk reinforces your brand message over and over again. This adds up to a very cost effective advertising choice over time.
Research by the British Promotional Merchandise Association (BPMA) proves that promotional items increase engagement and brand recognition, positively affecting the recipient’s intention to purchase. Of the people surveyed, some of the key findings of the research include:
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