The importance of using your brand colours in staff uniforms.

Colour is one of the tools we can use in business to set ourselves apart from the competition. Alongside the colour of your brand identity and logo, the choice of colour for your staff uniforms and corporate clothing is one of the most important aspects.

I come across many organisations who opt for traditional black or navy garments as the go-to colours for their staff uniforms, thinking it’s the safest, most professional option. But wanting your workforce to look smart and professional is no excuse for dull and dreary workwear. The choice of colour for your staff uniform might be more important than you think.

Brand awareness and recall

According to research, colour is registered by the brain before images or typography and colour increases brand recall and recognition by up to 80%. So in a competitive marketplace, clever consideration of colours can mean the difference between your team members being identified as part of your company or not. Easy identification helps customers trust your brand, your business and your employees.

For example, when we see a woman in a red suit, we think of Virgin Airlines. If we see a man in a yellow and blue polo shirt, we think of Ikea. And if we see a bright green fleece jacket, we think ‘That’s Asda Price.’

Whatever your company’s dress code, with a little bit of thought and clever design you can really bring your brand to life on the shoulders of your colleagues, improving people’s perceptions of your product and services.

A seamless identity across your business

But what if you need to provide a work wardrobe for your teams spread across different departments? You might have staff in the warehouse who need durable polo shirts, jackets and trousers but then, your office based staff might need something more formal that still reflects your brand. We can help you use your brand colours across your entire range of workwear, so all of your employees are instantly recognisable.

You might want to use colours and designs to show different ranks and different roles within your business, so that your customers know who to approach for advice. You could use your primary colour for the sales team, and a reversed colour design for your senior managers. We did something similar for Selco Builders Warehouse.

selco

Whether it’s branded formal shirts, t-shirts, polos or sweats, it’s now even easier to match a number of styles across multiple job functions to one core colour. We can help you pick a colour from your company logo and show you how to use this across your workforce, and bring your brand to life. It’s easy to create a cohesive corporate identity with Irongate’s workwear range, colour options and embroidery service.

So what subliminal message is your staff uniform sending out? What is it saying about your products and services? Find out what your brand colour could be saying about your business with my guide to colour psychology:

Greens

Green is the colour of health and nature and symbolises growth, harmony and fertility. It’s commonly favoured by businesses in the gardening and landscaping industry, as well as animal related organisations such as vets, zoo’s and charities. It’s a great choice if you want to give the impression of being reliable, calm and safe.

green

Red

Red is one of the most eye-catching colours, thought to stimulate decision making and inspire action from customers, hence why it is often used in retail environments. People think of red as being an exciting, powerful and confident colour. It’s great for industries that want to portray energy, positivity and speed, for example sports and leisure companies such as Virgin Active and couriers like DPD. On the downside, red can signify aggression.

red

Purple

The colour purple signifies luxury, exuberance and prosperity. It has a royal, dignified feeling to it and is used to give a product a premium feel or feeling of opulence. It’s used by businesses who want to add a touch of elegance and in-turn make customers feel very special.

purple

Blue

Blue inspires productivity and induces feelings of calm and is a very trustworthy, dependable colour. Blue is reassuring and friendly and is a great colour for businesses who want to promote a cool, ‘no pressure’ approach. It’s a popular choice amongst IT and technology companies e.g. Brother and Facebook. Because it signifies responsibility, loyalty and reliability, you will see it used for workwear in industries such as plumbing, mechanics, and electrics.

britishgas

Yellow

A bright, happy colour, yellow has a warming effect and can generate feelings of warmth, friendliness and hope. It is used by companies wanting to promote a general sense of well-being. It’s best to use yellow sparingly though as it can be a bit too bright. DHL and Shell use a yellow and red colour combination which gives a powerful look.

yellow

Orange

Orange is a colour associated with warmth and vibrancy. It represents affordability and positivity, which is why companies such as B&Q and EasyJet use the colour extensively.

orange

Black

Black is a strong and powerful colour that is popular in the corporate world, denoting sophistication, strength and authority. It’s considered to be a formal and prestigious colour that helps project knowledge and expertise.

Pink

Pink is a symbol of warmth and tranquility, which makes it a great colour for uniforms in the cosmetics and beauty industry. Although typically associated with femininity, pink is increasingly being used for men’s uniforms, particularly in the corporate sector.

White

Wearing white can induce feelings of safety, purity and cleanliness. White is seen as an efficient colour and many high-tech gadgets and appliance brands use this to build feelings of confidence in their products. Consider using white if you are trying to promote a message of health, hygiene or safety. It’s also often used in cooking, beauty and medical professions implying sterility.

I hope you found that interesting. If you’re looking into new staff uniforms for your business and want to step away from black and introduce something a little more eye-catching, contact me on the details below.

Nicki Ambidge - Workwear Specialist
This post was written by
Nicki Ambidge - Workwear Specialist