A smart new appearance for Selco
From a small, family owned business established in Birmingham in 1895, Selco Builders Warehouse has grown to become one of the UK’s largest trade only builders’ merchants with over 40 branches in the UK and ambitious plans to open another 10 by the end of 2016.
With over 1,800 branch staff comprising 50 different job roles - from forklift drivers to branch managers and shop floor assistants – each with different workwear needs, Selco have a large workforce with complex staff uniform requirements.
Selco contracted Irongate to design and manufacture a brand new staff uniform. They felt their current plain navy uniforms no longer reflected the vitality and quality of the business. They wanted to create:
- A visual impact which simultaneously reinforced the Selco brand and gave their staff a greater sense of inclusivity.
- Make their employees more easily identifiable
- Garments that meet the strenuous demands placed on their clothing in the workplace
- A coordinated look to work across their whole team – different departments, different job roles and for the garments to be suitable for both male and female staff.
The SolutionBespoke design and manufacture Irongate’s Workwear team worked closely with Selco to identify the central requirements of the new staff uniform to enable them to design and manufacture a new bespoke work wardrobe that fitted the bill exactly. The result is a range of hard-wearing clothing combinations with a host of useful features to ensure staff stay comfortable and stylish, while tackling the precise physical demands of the job. The range spans 11 items, including polo shirts and formal shirts, jumpers, soft-shell jackets, base layers, trousers, beanies and baseball caps. And with women now making up a third of the staff, the uniforms were made available in cuts specially-designed to suit female body shapes. The breezy, multi-colour creations mixing light and dark blue with yellow are in perfect harmony with Selco’s branch-wide branding, allowing customers to pinpoint a helpful staff member instantly.
- Expert design guidance
- Stock on-demand
- Next day uniform distribution
- Individual wearer packs
- Assistance with forecasting
- Management reporting
- Brand consistency is maintained
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