Well Pharmacy's seamless transition to new uniform
When London-based wholesale group Bestway took over the Co-operative Pharmacy group in late 2015, they rebranded that part of the business to be called, Well. Well operate 780 pharmacies across the UK providing prescription medicines and a range of health and beauty products.
The Challenge
Well approached Irongate to create a new uniform for their 350 staff based at their Stoke-on-Trent, state-of-the-art, £16million Distribution Centre. The brief was to create a dual-branded uniform, with both the Well company logo and the Bestway branding and for the colour scheme to be sufficiently different from their previous Co-operative colour scheme of navy and turquoise. It also needed to be long lasting, hard wearing and comfortable for a range of wearers – from warehouse staff through to security services staff. They also had a strict budget to adhere to.
The Solution
Following several on-site consultations to fully understand the needs and requirements of their 350 wearers; this refresh was about durability and brand awareness. We looked at a range of combinations and suggested two very strong options from our popular multi-colour Silverstone range for Well to choose from – the black/silver and the navy/royal blue combination. Both of which would look exceptional with their new vivid coloured corporate logo.

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